Linking Entrepreneurial Innovation to Effectual Logic

The terms “innovation” and “effectuation” are frequently used but not in the same thought. In this order, publications linking innovation to effectuation presented discussed through a methodology based on publish perish tool. last two decades, has become an active criterion entrepreneurship research. However, previous studies do interconnect different approaches. order overcome gap, paper focuses studying effectual context approaches logic. Indeed, is way of thinking that serves entrepreneurs processes opportunity identification new venture creation. Effectuation includes set decision-making principles expert observed employ situations uncertainty (as defined Society for Effectual Action). This article outlines four most-studied from date their apparitions until January 2021: frugal innovation, disruptive lean start-up, design thinking. context, as essence must be clarified method similarities differences with To validate proposed theorical model, bibliometrics tool, named “Harzing publish” or “perish”, used. main finding research affirms most linked “lean start-up” “design thinking”, compared “frugal innovation” “disruptive innovation”. entrepreneurial start-up flexible tools can stimulate cycle.